Amsterdam threatens to succumb to one of its successes (bikes!) if it doesn’t start to regulate. Part of that process is this campaign about bicycle parking. We took care of the strategy, concept and the entire production of photography and design. The campaign will continu for a longer period and was already shown throughout the city.

Simultaneously with the campaign, we developed a clear form-style which connected the corporate identity of the municipality of Amsterdam with the bikeparking wayfinding. To strengthen recognisability and ease the productions process of the various communication means.